→ Create with Air Max
[Nike Air Max Zine | AR Coloring]

Design
Art Direction


To celebrate Air Max week in Japan, a physical zine was created, allowing users to express their style featuring Air Max kicks, and also being able to create your own design and visualize it on AR in real time.



AKQA

Group Creative Director: Tim McDonell | Associate Creative Director: Daniel Busch | Brand Editor: Shunsuke Mori |
Motion Designer/3D Simulation: Zack Chua | AR App: Steven GutteridgeBuboy Paguio | Stickers illustrations/animations: Jimmy Simpson + Nike Global Team

Tokyo - 2020

Mark

→ Nike
One on One

Design
Art Direction


One on One is a series bringing you unscripted conversations between Nike's elite athletes. The series features Yuto Horigome, Gold Medalist in the inaugural Olympic skateboarding street competition, the Athletics Men's 400m Relay Team and the Silver Medalist Women’s Basketball Team.



AKQA

Creative Director: Daniel Busch | Brand Editor: Ai Ito | Animation Director: Daniel Semanas | Illustrators: Daniel Semanas (Skate), João Lavieri (Running), Natália - Sapo Lendário (Basketball) |
Filmmaker: Ishii Hideyuki | Photographers: Houmi Sakata (Skate), Yosuke Demukai (Running)
| Copywriter: Natsuki Morishita | Producer: Kousuke Tamaki

Tokyo - 2021

Mark

→ Nike
RUN WITH US

Design
Art Direction


Lockup and design system for Nike Tokyo’s first podcast. Run With Us is a weekly podcast series pairing a Nike Running Club coach with an athlete, artist, or creator to discuss their daily routines or tips on running, and what keeps them going.


AKQA

Creative Director: Daniel Busch | Brand Editor: Shunsuke Mori |
Copywriter: Natsuki Morishita | Producer: Kousuke Tamaki 

Tokyo - 2021

Mark

→ Nike By You
羊文学 Hitsujibungaku

Design
Art Direction


Nike By You is featuring Hitsujibungaku to celebrate and support this cultural moment by creating a special pair of Blazer they want to wear on stage, and also giving Nike consumer fresh style inspirations for this summer by each member creating their own pair.



AKQA

Creative Director: Daniel Busch | Brand Editor: Ai Ito | Photographers: Nobuko Baba | Copywriter: Natsuki Morishita | Styling: DemiDemu | Hair: Kazuya Matsumoto | Make-Up: Ken Nakano | Producer: Kousuke Tamaki

Tokyo - 2021

Mark