→ Create with Air Max
[Nike Air Max Zine | AR Coloring]
Design
Art Direction
To celebrate Air Max week in Japan, a physical zine was created, allowing users to express their style featuring Air Max kicks, and also being able to create your own design and visualize it on AR in real time.
AKQA
Group Creative Director: Tim McDonell | Associate Creative Director: Daniel Busch | Brand Editor: Shunsuke Mori |
Motion Designer/3D Simulation: Zack Chua | AR App: Steven Gutteridge, Buboy Paguio | Stickers illustrations/animations: Jimmy Simpson + Nike Global Team
Tokyo - 2020
→ Nike
A Day in The Life
Design
Art Direction
Nike’s A Day In The Life is a series that gives you a glimpse into an athlete or creator’s everyday life. We worked closely with each athlete and creator to manifest their typical day of training, creating, shopping, and simply enjoying life.
AKQA
Creative Director: Daniel Busch | Brand Editor: Shunsuke Mori |
Photographer/Filmmaker: Xavier Tera | Motion Designer: Zack Chua | Copywriter: Natsuki Morishita | Producer: Kousuke Tamaki | Styling: Liban Ali | Creators: Rie Hata & Sara Takanashi
Tokyo - 2020
→ Nike
Summer Camp 2020
Design
Art Direction
An eight-week virtual program featuring athletes and local influencers offering a series of sports and wellbeing activities to take part in from home on the Nike App. From workouts to talk sessions with professional athletes.
AKQA
Creative Director: Daniel Busch | Brand Editor: Shunsuke Mori |
Motion Designer: Zack Chua | Copywriter: Natsuki Morishita | Producer: Kousuke Tamaki | Illustrator/Animator: Daniel Semanas
Tokyo - 2020
→ Nike Training
Yoga 2021
Design
Art Direction
We shot a series of photos to showcase the latest Nike Yoga collection.
