→ Create with Air Max
[Nike Air Max Zine | AR Coloring]
To celebrate Air Max week in Japan, a physical zine was created, allowing users to express their style featuring Air Max kicks, and also being able to create your own design and visualize it on AR in real time.
Group Creative Director: Tim McDonell | Associate Creative Director: Daniel Busch | Copywriter: Shunsuke Mori |
Motion Designer/3D Simulation: Zack Chua | AR App: Steven Gutteridge, Buboy Paguio | Stickers illustrations/animations: Jimmy Simpson + Nike Global Team
Tokyo - 2020
→ YouTube Music
The challenge was to launch the YouTube Music summer campaign, with the objective of increasing brand engagement among music fans. We created an extensive library of branded GIFs for all social channels. It was divided by themes like music, festival, artists and also connected to local consumers' key behaviors.
Creative Director: Felipe Galiano | Associate Creative Director: Daniel Busch | Art Director: Cheryl Lee Motion: Daniel Tres D, Zack Chua | Ilustrator/Animator: Daniel Semanas
Tokyo - 2019
→ Valongo 2018
International Image Festival
do not wait for me in the retina ─ discuss strategies offered by the images to broaden our ability to see, and therefore, to feel.