To celebrate Air Max week in Japan, a physical zine was created, allowing users to express their style featuring Air Max kicks, and also being able to create your own design and visualize it on AR in real time.
AKQA
Group Creative Director: Tim McDonell / Associate Creative Director: Daniel Busch / Brand Editor: Shunsuke Mori /
Motion Designer/3D Simulation: Zack Chua / AR App: Steven Gutteridge, Buboy Paguio / Stickers illustrations/animations: Jimmy Simpson + Nike Global Team
