→ Nike SB x Gundam
NEWTYPE JAM

Design
Art Direction


To celebrate the launch of the new Nike SB Dunk High Gundam, AKQA Tokyo collaborated with Nike SB to present NEWTYPE JAM, a skateboarding competition for the next generation of young skaters in Japan. The competition was held at Gundam Factory Yokohama, a theme park inspired by the popular anime series, and was live streamed on YouTube.



AKQA

Creative Director: Daniel Busch | Motion Designer: Chiquinho Beraldo | Sound Designer: Paulo Beto | Copywriter: Natsuki Morishita | Producers: Kousuke Tamaki & Eiji Nakamura

Tokyo - 2021

Mark