The challenge was to launch the YouTube Music summer campaign, with the objective of increasing brand engagement among music fans. We created an extensive library of branded GIFs for all social channels. It was divided by themes like music, festival, artists and also connected to local consumers' key behaviors. 

Creative Director: Felipe Galiano | Associate Creative Director: Daniel Busch | Art Director: Cheryl Lee
Motion: Daniel Tres D, Zack Chua | Ilustrator/Animator: Daniel Semanas

Tokyo - 2019